Data sits at the heart of everything we do at Sproutward. Measuring customer behavior is foundational to fully understand what is working (and what is not) within your business. We’ll work with your team to understand your business goals while measuring and optimizing the customer experience along the way.
Web Analytics Audit
After understanding your business goals, we’ll comprehensively comb through your site to make sure your data is being collected accurately. We’ll check for missing tags and make sure the data is consistent, well-named, and thorough. We have experts on hand for all of the major platforms including Google Analytics, Omniture (Adobe Analytics), and Coremetrics (IBM Analytics).
A solid data layer and tag management too can improve marketing agility, site performance, data consistency, and governance. Let us help you define and deploy the optimal framework for your business with our in-house Tealium, Google Tag Manager (GTM), and Segment experts.
Reporting and Automation
We’re here to help create and organize reports that add true value to your business. Let us automate your existing reports to give your team more time to interpret and understand your business performance.
Data Visualization and Storytelling
Let us give your data a voice. The growing volume of available data can make it difficult to highlight the underlying stories. We’ll help you distill your many data sources through dynamic data visualization tools like Tableau and PowerPivot or help you craft the ultimate data-packed message for your next board meeting or executive presentation.
Digital Optimization and Testing
We’ll help your business scale by understanding your unique challenges and continuously testing and optimizing the experience to improe them. Additionally we’ll help your entire team understand the value of data-backed optimization and testing.
Web Analytics Implementation
We will help implement your digital analytics solution for the first time or enhance your existing solution. We’ll talk through the nuances of your specific platform while learning your team’s vision. This will allow us to configure a set of events, funnels, kpi’s and reports finely tailored to your organization’s needs.
We will partner with your team to understand your business goals, customer segments, and KPIs. Once defined, we’ll map each goal to distinct actions on your digital properties and help to get proper tracking and reporting in place. This will become the blueprint for your analytic success.
“Just tell us what’s going on.” We commonly hear from our clients that they are collecting tons of data, but just don’t have the internal resources or skillset to dig through it all. Allow us to get our hands dirty by drilling and segmenting your data to help understand opportunities for growth and efficiency.
Customer Segmentation and Personalization
Each of your customers has a unique background with unique behaviors and needs. We’ll help to understand and segment your most important customer groups, and help you build solutions to personalize the experiences on your digital properties.