Sproutward is a boutique marketing firm focused on clients in the midst of digital transformation.

We’re not your traditional digital marketing agency. We are your digital partners.  We’ve been in your shoes and bring the value of client and agency thinking together.  Our focus is driving tangible results over shiny objects.  Each of our dedicated teams are led by former VP or C level leaders that are actively engaged on a daily basis.

Our team is made up of diverse, passionate, data driven marketers.

Meet the Team

Anabela Perozek

Partner | Business + Marketing Strategy

Prior to joining Sproutward, Anabela was the Chief Marketing Officer at ShoeBuy, a footwear and apparel e-commerce retailer. Before that, Anabela spent many years at Staples in a variety of roles in Strategy, Operations, and Marketing. In Anabela’s last role at Staples, she was the VP of Marketing for the $2B Staples.com business unit and had global responsibility for digital marketing.

Anabela has a BA from Amherst College and an MBA from MIT Sloan School of Management. She lives in a Boston suburb with her husband, three children and messy labradoodle.

Kevin Biondi

Partner | Digital Marketing

Prior to founding Sproutward, Kevin was the VP of Digital Marketing at Staples, where he led the digital media and analytics team for all digital channels. Before Staples, Kevin held various interactive and product marketing positions at Citibank and J.P. MorganChase.

He holds an undergraduate degree from Providence College and a Masters in Business Administration from Babson College. Kevin lives in Northborough with his wife and three small children who take up all his free time.

Scott Zakrajsek

Partner | Analytics + Optimization

Prior to joining Sproutward, Scott lead digital analytics and optimization teams for multiple brands including adidas, Reebok, and Staples. In Scott’s most recent role at Shoes.com (acquired by Walmart), he was the VP of Operations and Optimization responsible for digital analytics and optimization, SEO, and site operations.

Scott has a BS from The Ohio State University.  He lives in a Columbus with his wife and young two young sons, Miles and Parker.

Dan Doyle

VP | Technology

A STEM maven, Dan possess decades of experience as a software, analytics and marketing engineer. Dan’s began his illustrious career as an enterprise Java developer in various Fortune 100 companies until he focused his engineering acumen towards eCommerce analytics and marketing. In his recent past, Dan was Director of Analytics Engineering at Staples responsible for data science engineering and all global marketing and analytics tagging. Dan’s bailiwick is constructing analytics organizations from “soup to nuts” and creating mind-blowing innovations.

Dan earned a BA in Physics from Monmouth College and a BS in Electrical Engineering from the University of Colorado. He resides in Denver, Colorado where his spouse and 2 kids (but not him) perform the obligatory Coloradan ritual of ascending the Rocky Mountains for snow sports.

Josh Koenigs

VP | Analytics

With over 12 years of analytics experience, Josh is a data-driven marketer focused on building detail-oriented, strategic marketing data infrastructures that provide insight across channels for global companies. Prior to joining Sproutward, Josh worked as the Director of Analytics at Publicis Group (Epsilon Data Division), where he oversaw Adobe Marketing Cloud strategic solutions for Fortune 500 brands. Before that, he was the Marketing Insights Manager at Oracle Data Cloud (Datalogix), working as a Client Manager on media mix modeling and audience strategy solutions, also for Fortune 500 brands.

Josh is a proud dog adoption volunteer at Animal Alliance Shelter, and he earned his BA in Economics from Knox College and his MBA in Marketing from the University of Iowa Tippie School of Business.

Aimee Marchand

Head of Marketing

Aimee has 18 years of experience leading successful Marketing teams that are analytically driven and results oriented. 

Aimee started her career by spending 10 years at Staples in various roles including Director of Staples.com Digital Marketing and Director of Global Digital Marketing, where she was responsible for all Digital Marketing channels across several business units including Staples.com, Quill.com, and Staples Canada. 

Aimee also spent 6 years at Shoes.com which was acquired by Walmart in 2017. During her time there, Aimee served as the Senior Vice President of Marketing leading all Digital Marketing, CRM, and Marketplace efforts for the company, managing a $45M marketing budget, and helping to accelerate company revenue as part of the Walmart e-commerce growth initiative.

Currently, Aimee leads Marketing and Client Operations at Sproutward, managing a team of 10, a portfolio of medium and large clients, and leading projects within the Marketing Strategy line of the business. She received her BS in Marketing and Communications from Clemson University.

Nathan Wade

Senior Director | Engineering

Nathan is a certified Cloud Solutions Architect and Engineering Director with over twenty years of experience. A 4x startup veteran, Nathan has helped build products and platforms for companies like Wild Oats Markets, Scotts AeroGarden, Medtronics, and Makr—an Apple Editor’s Choice app. Most recently, Nathan led engineering teams at Staples.

Nathan studied journalism and graphic design at the University of Northern Colorado. He and his partner, Jess, live in southern New Hampshire.

Josh Campbell

Client Director

Prior to joining Sproutward, Josh held different positions leading digital marketing efforts for both B2B and B2C brands.

Josh is a proud graduate of Framingham State University and lives in Leicester with his wife, 2 children, and Baby Peeks (dog). In his free time you can find Josh chasing his 2 kids around soccer fields.

 

Amuna Biondi

HR & Backoffice

Prior to joining Sproutward, Amuna worked as an IT Project Manager at Staples, FOX News, and MetLife. She received her BA from Pace University and lives in Northborough with her husband and three children.

Samantha Philbrick

Senior Marketing Manager

Kayla Pierce

Senior Marketing Manager

In her current role, Kayla works with brands on developing media strategy, channel audits, and campaign management. 

Prior to joining Sproutward, Kayla worked at Vistaprint as a Channel Manager for 3 years, where she was responsible for leading multiple lines of business globally across paid search media. Before that, Kayla worked at Clarks Shoes USA in various roles on the Digital Acquisition Team.

Kayla has a BS from Bridgewater State University. She lives in Tewksbury with her partner and two cats, Emmy and Weasley.

Craig Byer

Marketing Manager

Prior to joining Sproutward, Craig held different positions leading digital marketing efforts across multiple industries–from real estate and academia to startups and nonprofits.

Craig never misses a podcast episode of How I Built This, Social Media Examiner or The Moth, and he currently lives in Boston with his wife, Naomi, and their daughter, Eliana.

Delaney Carroll

Marketing Manager

Prior to joining Sproutward, Delaney worked with many other Sproutward team members at Shoes.com for 4 years. In her time there, she held various roles on the Paid Media team and ultimately owned performance responsibility for the Affiliate Channel. 

Delaney earned her BS in Business Administration from Babson College, where she also played lacrosse. She enjoyed her time there so much that she is currently back at Babson working towards her MBA. She lives in Boston, where she spends time with her family and friends.

Justin Pelletier

Marketing Manager

Prior to joining Sproutward, Justin held different positions in various industries helping to grow and expand their digital presence.

Justin is a proud graduate of Fitchburg State University and lives in North Providence with his fiancé and his two cats, Oliver and Lancelot. He can be found leading friends and others through fantasy-themed and expansive adventures in his free time.

Lily Taylor

Marketing Manager

A boomerang employee, prior to rejoining Sproutward, Lily worked at Luxury Brand Partners, where she led e-commerce and digital marketing efforts across multiple brands. While there, she also launched and scaled two beauty brands globally.

Lily has a BA in Sociology from Bates College. She lives in a Boston suburb, where she is raising her two crazy pups, Bentli and Cleo.

Mia Puddington

Content Marketing Manager

With a professional background in both marketing and education, Mia is passionate about effective communication—in all its myriad forms. Mia started her career in advertising and serviced a multi-billion dollar, international franchise before joining the in-house marketing team at Shoes.com (previously Shoebuy) as a Senior Marketing Specialist. It was during this time that Mia discovered the true power of words as well as her deep interest in education, so she stepped away from the business world and back into the classroom, where she taught high school English for three years prior to the birth of her son in 2020.

Mia earned her BA from Connecticut College and her master’s degree from Brown University. She lives in East Greenwich, RI with her husband and (soon-to-be) two children.

Rob Book

Analytics Manager

Rob has spent the majority of his Digital Analytics career on the consulting side, exposing him to a wide range of technologies and opportunities. Rob has worked with startups and multi-brand enterprises to expand their digital footprint and advance their analytics maturity. 

Rob received his BS in Marketing & Finance from The University of Findlay. He currently resides in Columbus, OH, where he enjoys watching Ohio State sports, exploring new restaurants with friends and family, and staying active.

Christian Torti

SEO Manager

As an SEO Manager at Sproutward, Christian works with a variety of different clients, working to meet onsite and offsite SEO best practices with the goal of increasing valuable, organic web traffic.

A 2014 Keene State graduate, Christian has held various digital marketing roles since starting his professional career, with a more recent focus on SEO. In his off-time, Christian enjoys watching movies, playing video games, and spending time outdoors hiking with his yellow lab, Cesar.

Madina Madraimova

SEO Manager

As an SEO Manager at Sproutward, Madina works with a variety of clients ranging from small B2B companies to multimillion retail brands with a goal of increasing their organic traffic and ultimately sales. Prior to this, she held various positions at marketing agencies in Boston overseeing email marketing, paid channels, and SEO.

Originally from Kazakhstan, Central Asia, Madina moved to study International Business Administration in Europe. She also spent a semester at Gordon College in Massachusetts as an international exchange student, which ultimately affected her decision to move permanently to the United States.  

Madina lives in a Boston suburb with her husband, a spirited three-year-old daughter, and a very independent cat named Coco.

Francis Guinto

Product Manager

Francis likes to build things for people. Since 2016, he’s helped build data solutions for marketers all over including the largest digital media publisher in New Zealand, Healthcare companies in the US, and more recently, a global athletic-wear brand.

Now, he’s focused on helping Sproutward bring Polaric, its all-in-one, time-saving reporting solution, to the marketing teams who need it the most.

Schae Lilley

Customer Success Manager

Schae graduated from The Ohio State University in December 2020 with a Bachelor’s Degree in Strategic Communication. Upon her graduation, she worked as a Field Sales and Marketing Manager for one of the largest power tool manufacturing companies before deciding to switch paths to a career centered around e-commerce. 

Schae lives in a small suburb outside of Columbus, OH, where she likes to spend her time working out, cooking, and spending time with friends and family.

Munir Sefer

Analytics Developer

Lily Loyer

Data Engineer

Prior to joining Sproutward, Lily was a Research Assistant at The Ohio State University and a Data Analyst intern at a global engineering company. 

Lily earned her Bachelor of Science in Astronomy and Astrophysics from The Ohio State University in May 2021, and she is currently earning her Master of Science in Data Science from the University of Texas at Austin. Lily resides in Columbus, OH, where in her free time, she enjoys cooking, traveling, and hanging out with friends.

Alexandros Giannakopoulos

Senior Marketing Specialist

As a Senior Marketing Specialist, Alexandros spends most of his time conducting research, developing strategy, and managing Paid Media and CRM accounts across a variety of clients with a focus on competitive brand and acquisition growth. 

Alexandros graduated from UMass Amherst in 2021. Prior to joining Sproutward, he worked as a research and creative marketing specialist for UMass and a startup financial firm in Sydney, Australia. In his free time, you can catch him spending time with friends and family, exercising, and editing his drone videos.

Andrea Economou

Senior Marketing Specialist

In her current role, Andrea supports e-commerce brands across multiple paid media channels including Search, Social, and Affiliate, and she also helps companies achieve their overall marketing goals. Prior to Sproutward, Andrea worked in Merchandising for two years before she decided to switch careers into Digital Marketing—she is very happy she made this decision! 

Andrea graduated from the University of Massachusetts, Amherst in 2019. She lives in Boston with her two roommates, and she often visits her family on the South Shore.

Eesha Tripathi

Senior Marketing Specialist

After graduating from Pepperdine University in 2021, Eesha moved back east to the greater Boston area. Prior to joining Sproutward, she held various internships, including one at Tufin, where she was responsible for creating customer acquisition and retention campaigns in Marketo, including artwork, landing pages, and copy.

Jeremy Parker

Senior Marketing Specialist

In his current role, Jeremy works with e-commerce DTC brands on strategy, campaign management, and achieving overall company goals. Prior to joining Sproutward, Jeremy was a Marketing Specialist at Shoes.com, working across multiple channels including SEM, Affiliate, and Email.

Jeremy has a BS in Finance from The University of Tampa and an MBA from the University of California San Diego. He lives in Boston with his wife and two pups, Bella and Elvis.

Cameron Dalton

Marketing Specialist

Cameron joined the Sproutward team in June 2022 as a Marketing Specialist. Cameron currently works with mainly DTC clients across a wide array of industries to grow and optimize their paid search and affiliate marketing channels. 

Cameron graduated from Boston College in May 2022, where he majored in Marketing and Business Management. During his time there, he also worked as a Recruiting Specialist for the Boston College football team and was an active member of the Sports Business Society. Cameron grew up in Connecticut but currently resides in Boston, where he spends his free time rooting for Boston’s sports teams, playing golf, and traveling.

Andrea Jordan

Associate Marketing Specialist

Originally from Honduras, Andrea graduated from Bentley University in May 2022 with a dual major in Marketing and Media Arts and Society. Prior to joining Sproutward, she worked in multiple renowned marketing firms and agencies that would lead her to this role. Today, Andrea is part of the Customer Relationship Management team and is responsible for performing marketing channel audits, setting up and optimizing digital marketing campaigns, and sharing insights with clients.

Andrea currently lives in Boston with her roommates and loves to go to the beach, practice yoga, and visit her family back home in Honduras.

Jordan Killenberg

Associate Marketing Specialist

Jordan is part of the CRM team at Sproutward and works with clients on executing and optimizing email marketing campaigns, analyzing email campaign performance, and performing email marketing channel audits.

Prior to joining Sproutward in July 2022, Jordan graduated from the University of North Carolina at Chapel Hill with a double major in Journalism and Computer Science. In college, she completed several internships in digital marketing and social media management in the nonprofit, tech, and hospitality/travel sectors. At UNC, Jordan was also involved in the national, gender-inclusive service fraternity, Alpha Phi Omega, as well as the Recreational Women’s Lacrosse team.

Originally from Atlanta, GA, Jordan currently lives in Cambridge and loves reading books, listening to podcasts, playing pickleball, and visiting her two goldendoodles back home.

Lukas Grover

Associate Marketing Specialist

Lukas joined Sproutward in June 2022, and in his current role, he assists on projects for multiple DTC and B2B clients across paid search, paid social, and affiliate partnerships. Lukas majored in Marketing with minors in Writing and Finance at Providence College and had previously interned at Lamar Advertising before joining Sproutward.

Lukas now lives in Boston but has spent the majority of his life on Cape Cod, MA. He enjoys baseball, hockey, and golf in addition to anything that involves being close to the ocean, and he remains an avid fan of the Providence Friars.

Quinn Greer

Associate Marketing Specialist

At Sproutward, Quinn supports DTC brands across multiple paid channels, including search, social, and affiliate. She works alongside the SW team to achieve high-level and measurable business goals for clients. 

Prior to joining Sproutward, Quinn held various digital marketing internships. Most notably, one at Visualist, a startup for creatives based in London during her time abroad. 

Quinn graduated from Babson College in May 2022, earning her BS in Business Administration while also being a member of the field hockey team. Though she is now based out of Boston, MA, Quinn will always be loyal to her hometown in Rhode Island.

Sophia McCann

Associate Marketing Specialist

In her current role, Sophia supports multiple e-commerce brands across different channels including Search, Social, and Affiliate. Moreover, she creates, delivers, optimizes, and reports on campaign performances to clients. Prior to joining Sproutward, Sophia was an intern at Fidelity Investments, where she supported the Stock Plan Services division. 

Sophia graduated from Babson College in May 2022, and she earned a BS in Business Administration with a concentration in Marketing while also serving as a member of the women’s lacrosse team. She currently lives on the South Shore of Massachusetts, but she loves spending her time with friends and family in Boston.

Osman Hussein

Digital Analyst

At Sproutward, Osman is responsible for actively managing, deploying, and validating pixels and tags. Prior to joining the team, he was a Ramp Supervisor for ATS (United Airlines).

Osman is from Columbus, Ohio, and when he’s not working, you can find him swimming, playing soccer, or hiking.

Brant Henson

Associate SEO Specialist

Brant graduated from The Ohio State University in May 2022 with a BS in Marketing. Prior to graduating, he held various marketing internships with Olive AI, Ohio State, and a local firm in his hometown of Westerville, Ohio. 

Brant lives in Columbus, OH and never misses an Ohio State football or basketball game. He is also an avid fan of the Dallas Cowboys and enjoys running and spending time with his friends and family.

Lilee Merl

Associate SEO Specialist

Lilee graduated from George Washington University in December 2021 with a bachelor’s degree in Psychology and a minor in Marketing. She cultivated a passion for building and developing brand awareness through her family’s direct-to-consumer fishing business out of Wellfleet, MA. 

At Sproutward, Lilee helps clients achieve online visibility through technical and content optimization efforts. She is eager to help clients improve their online presence by careful analysis of top keywords, link-building efforts, and conducting extensive competitor research.

In her free time, Lilee enjoys visiting her family on Cape Cod and walking her two bernedoodles, Beau and Finn. Of course, being a Wellfleet girl at heart, she loves oysters and anything near the ocean! 

Anmol Jaswal

Associate Digital Analyst

Originally from New Jersey, Anmol graduated from Rutgers University in May 2020 with a BS in Information Systems and a minor in Psychology. She joined Sproutward in May 2022 and works alongside the analytics team.

Anmol now lives in Shrewsbury and spends her leisure time hiking, singing, playing the guitar, and discovering new bakeries.

We partner with Fortune 100 companies, high-growth startups, and companies looking to sprinkle more data into their marketing.

The Sproutward Process

We are about digital transformation, and our goal is to make your business succeed.

Your Goals are Our Goals

Everything begins and ends with what you are trying to achieve. We will get a sense of what your challenges are, where you are in the process and where you want to go.

Business Deep Dive & Analysis

Running your business through our digital marketing immersion, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs. We are channel agnostic and focus on delivering as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

Pressure Test

As good as we are, not all things we suggest will be correct or a fit for your business at this time. During this phase, we review our findings collaboratively with your team to ensure a thoughtful test and learn approach is used. Through this test and learn phase, we will find clear winners and losers. If we don’t fail along the way, we are not trying hard enough!

Full Rollout

Once we have found clear winners, we will continue to scale and push them as far as we can. All along the way we will continue to always test and learn. We always look for what’s next, but don’t lose site of what’s in front of us.

Join the Team

Love data and digital marketing?  Come join our team.  We are hiring in both our Boston and Columbus offices.

Sproutward offers competitive salary, benefits, and most importantly we are a great team to work with.  Be ready to learn something new every day and have fun while doing it.

Can We Help Your Business Grow?

Let’s have a chat and find out…

Get Your Free Proposal