E-commerce Analytics for Growing D2C Businesses

Sproutward automatically connects, combines and analyzes your data, so you can make better decisions to grow your business.


We partner with Fortune 100 companies, high-growth startups, and companies looking to sprinkle more data into their marketing.

The Problem We Solve

Data is Everywhere

Mountains of data is siloed in 100s of platforms and systems


New sources emerge all the time


Too much time is spent accessing and combining data

Brands don't move past basic metrics

Manual calculations and data gymnastics are required to create meaningful KPIs such as customer LTV, CAC, and net profit.


Most teams cannot make data driven decisions to optimize marketing and product strategy

Excel reporting does not scale

Manual and Excel-based reporting is prone to errors


Infrequent updates means data is not actionable


Siloed reporting creates confusion across teams

Automated Data Connections

DataHub automatically integrates data from any platform, system, or even Excel spreadsheets to create a single view of your customer, revenue, marketing spend, and business.

Data Transformation

Construct custom metrics, including forecasts, and currency conversions

Create enriched Customer Profiles including at-risk segmentations, full order history, lifetime value, and engagement across marketing channels

Automate tagging clean-up and channel classification 

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Analytics Dashboards

DataHub’s Dashboards deliver KPIs and metrics in 40+ standard reports for stakeholders including executive leaders, marketing, and operations and finance professionals. All Dashboards can be customized for each customer’s requirements and are optimized for mobile devices

Configurable Alerts and Automations

DataHub alerts make it easy to stay on top of important changes in key performance metrics. Any reports can be delivered automatically via email to any stakeholders.

DataHub is not a one-size-fits-all solution, and we deliver more than just great platform!

  1. Datahub is designed by e-commerce practitioners for e-commerce practitioners
  2. All our customers work with one of Sproutward’s Customer Success consultants on an ongoing relationship, not just the set-up phase
  3. All of Datahub’s metrics and dashboards can be configured uniquely for every customer
  4. And, our expert team helps identify insights, measure campaign and channel effectiveness, and recommend ways to optimize marketing spend

“Before DataHub, dozens of team members spent countless hours manually loading cost and performance data across our global properties. We now have over 100 data feeds flowing automatically into DataHub giving our global teams a single view of performance at the start of each day, allowing them to focus on driving business.”

Head of Digital Commerce, Crocs

“DataHub gives us daily visibility into new customers, marketing spend, and CAC – enabling us to chase opportunity in real-time… What distinguishes this solution is Sproutward’s ability to translate business challenges into analytical requirements and actionable insights.”

SVP Digital, Hanna Andersson

Learn more

See a demo of Sproutward’s DataHub product and find out how easy it is to get started!

Schedule a Demo

Partners and Certifications

We have in-house expertise with many of the marketing and analytics platforms you’re already using.