E-commerce Analytics for Growing D2C Businesses
Sproutward automatically connects, combines and analyzes your data, so you can make better decisions to grow your business.
We partner with Fortune 100 companies, high-growth startups, and companies looking to sprinkle more data into their marketing.
The Problem We Solve
Data is Everywhere
Mountains of data is siloed in 100s of platforms and systems
New sources emerge all the time
Too much time is spent accessing and combining data
Brands don't move past basic metrics
Manual calculations and data gymnastics are required to create meaningful KPIs such as customer LTV, CAC, and net profit.
Most teams cannot make data driven decisions to optimize marketing and product strategy
Excel reporting does not scale
Manual and Excel-based reporting is prone to errors
Infrequent updates means data is not actionable
Siloed reporting creates confusion across teams
Automated Data Connections
DataHub automatically integrates data from any platform, system, or even Excel spreadsheets to create a single view of your customer, revenue, marketing spend, and business.
Construct custom metrics, including forecasts, and currency conversions
Create enriched Customer Profiles including at-risk segmentations, full order history, lifetime value, and engagement across marketing channels
Automate tagging clean-up and channel classification
DataHub’s Dashboards deliver KPIs and metrics in 40+ standard reports for stakeholders including executive leaders, marketing, and operations and finance professionals. All Dashboards can be customized for each customer’s requirements and are optimized for mobile devices
Configurable Alerts and Automations
DataHub alerts make it easy to stay on top of important changes in key performance metrics. Any reports can be delivered automatically via email to any stakeholders.
DataHub is not a one-size-fits-all solution, and we deliver more than just great platform!
- Datahub is designed by e-commerce practitioners for e-commerce practitioners
- All our customers work with one of Sproutward’s Customer Success consultants on an ongoing relationship, not just the set-up phase
- All of Datahub’s metrics and dashboards can be configured uniquely for every customer
- And, our expert team helps identify insights, measure campaign and channel effectiveness, and recommend ways to optimize marketing spend
“Before DataHub, dozens of team members spent countless hours manually loading cost and performance data across our global properties. We now have over 100 data feeds flowing automatically into DataHub giving our global teams a single view of performance at the start of each day, allowing them to focus on driving business.”
“DataHub gives us daily visibility into new customers, marketing spend, and CAC – enabling us to chase opportunity in real-time… What distinguishes this solution is Sproutward’s ability to translate business challenges into analytical requirements and actionable insights.”
See a demo of Sproutward’s DataHub product and find out how easy it is to get started!
Partners and Certifications
We have in-house expertise with many of the marketing and analytics platforms you’re already using.
Google Analytics 4 (GA4) Overview
Introduction to Google Analytics 4 In October 2020, Google announced the rebrand of their “App + Web” property as “Google Analytics 4” (GA4), providing a wide range of new features and product enhancements. With this
The Importance of Customer Life-time Value
What is customer lifetime value (CLTV)? Customer lifetime value measures how much customers are worth for the duration of their relationship with your business. Why does CLTV Matter? There are several reasons that customer life-time
Exploring the Google Page Experience Update
Updated 09/22/2020 Background Google announced that it would be doing a Page Experience Update to its algorithm, increasing focus on Core Web Vital metrics to improve both the search and user experience. Google is a