Helping companies get more customers and revenue online
We’re not your traditional digital marketing agency. We are your digital partners. We’ve been in your shoes and bring the value of client and agency thinking together. Our focus is driving tangible results over shiny objects. Each of our dedicated teams are led by former VP or C level leaders that are actively engaged on a daily basis.
The Sproutward Approach
We are about digital transformation. Our goal is to make your business succeed.
Your Goals are Our Goals
Everything begins and ends with what you are trying to achieve. We will get a sense of what your challenges are, where you are in the process and where you want to go.
Business Deep Dive & Analysis
Running your business through our digital marketing immersion, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs. We are channel agnostic and focus on delivering as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
As good as we are, not all things we suggest will be correct or a fit for your business at this time. During this phase we review our findings collaboratively with your team to ensure a thoughtful test and learn approach is used. Through this test and learn phase we will find clear winners and losers. If we don’t fail along the way we are not trying hard enough!
Solving your most important strategic problems. Positioning against the competition, maximizing relationships with your best customers, and optimizing your marketing mix.
Expanding the reach and success of your marketing team by automating your company’s customer touch points.
Digital Demand Generation
Creatively maximizing demand for and interest in your business.
Designing the organization that supports your company’s needs.
Data and Analytics Services
Digital Analytics Audit
After understanding your business goals, we’ll comprehensively comb through your site to make sure your data is being collected accurately. We have experts in Adobe Analytics, Google Analytics 360, and IBM Analytics (Coremetrics).
Digital Analytics Implementation
We will help implement your digital analytics solution for the first time, enhance or migrate your existing solution. We’ll talk through the nuances of your specific platform while learning your team’s vision. This will allow us to configure a set of events, funnels, kpi’s and reports finely tailored to your organization’s needs.
Reporting and Automation
We’re here to help create and organize reports that add true value to your business. Let us automate your existing reports to give your team more time to interpret and understand your business performance.
A solid data layer and tag management too can improve marketing agility, site performance, data consistency, and governance. Let us help you define and deploy the optimal framework for your business with our in-house Tealium, Adobe Dynamic Tag Manager (DTM) and Google Tag Manager (GTM).
We will partner with your team to understand your business goals, customer segments, and KPIs. Once defined, we’ll map each goal to distinct actions on your digital properties and help to get proper tracking and reporting in place. This will become the blueprint for your analytic success.
Data Visualization and Storytelling
Let us give your data a voice. The growing volume of available data can make it difficult to highlight the underlying stories. We’ll help you distill your many data sources through dynamic data visualization tools like Tableau and PowerPivot or help you craft the ultimate data-packed message for your next board meeting or executive presentation.
Digital Optimization and Testing
We’ll help your business scale by understanding your unique challenges and continuously testing and optimizing the experience to improve them. Additionally we’ll help your entire team understand the value of data-backed optimization and testing.
“Just tell us what’s going on.” We commonly hear from our clients that they are collecting tons of data, but just don’t have the internal resources or skillset to dig through it all. Allow us to get our hands dirty by drilling and segmenting your data to help understand opportunities for growth and efficiency.
Customer Segmentation and Personalization
Each of your customers has a unique background with unique behaviors and needs. We’ll help to understand and segment your most important customer groups, and help you build solutions to personalize the experiences on your digital properties.
Partners and Certifications
We have in-house expertise with many of the marketing and analytics platforms you’re already using.
Google Analytics 4 (GA4) Overview
Introduction to Google Analytics 4 In October 2020, Google announced the rebrand of their “App + Web” property as “Google Analytics 4” (GA4), providing a wide range of new features and product enhancements. With this
The Importance of Customer Life-time Value
What is customer lifetime value (CLTV)? Customer lifetime value measures how much customers are worth for the duration of their relationship with your business. Why does CLTV Matter? There are several reasons that customer life-time
Exploring the Google Page Experience Update
Updated 09/22/2020 Background Google announced that it would be doing a Page Experience Update to its algorithm, increasing focus on Core Web Vital metrics to improve both the search and user experience. Google is a