Job Openings

Company Information

Sproutward is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. We are deeply committed to driving business results, and all our work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization and analytics. Sproutward is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Our team is a made up of a diverse group of passionate, data driven marketers who like to have fun.

Analytics Developer, Sproutward, Columbus, OH

Data sits at the heart of everything we do at Sproutward.  Measuring customer behavior is foundational to fully understand what is working (and what is not) within our clients’ businesses.  We work with our clients to understand their business goals while measuring and optimizing the customer experience along the way.

About the Role

  • Be the in-house implementation developer/subject matter expert for analytics platform, data collection, and integrations
  • Work with the analytics team to understand, analyze tagging strategy, and implement business requirements into custom Adobe Analytics deployment
  • Implement 3rd party tagging requests including marketing tags/pixels (Facebook, Google Ads/Floodlight, etc.)
  • Ensure data consistency across clients
  • Maintain implementation documents such as Data Layer specifications, custom JavaScript, playbooks on how each platform is implemented.
  • Collaborate and guide on data layer implementation and troubleshooting, and data feeds and integrations with other systems
  • Troubleshooting, testing, and validating analytics implementations and through various testing tools to ensure high analytics data quality

What Skills You Need

  • Hands-on development experience in Java, HTML, and CSS as well as Tag Management Development.
  • 2+ years experience in Google Tag Manager or Tealium. Adobe Launch/DTM experience also helpful.
  • 2+ years of experience in analytics development or implementation, architecture, and data quality
  • 2+ years of experience directly involved in the entire web analytics implementations cycle (Adobe Analytics and/or Google Analytics 360)
  • Knowledge of tracking methods such as pushing data layer and custom JavaScript to Google Tag Manager as well as server-side data collection
  • Ability to communicate in a client-facing role

Nice to Have

  • Data Modeling and ability to write SQL
  • Experience with cloud database, especially the Google BigQuery stack
  • Knowledge of advanced data programming languages such as R, python

To apply please send your updated resume to jobs@sproutward.com

 

SEO Manager – Southborough, MA or Columbus, OH

The SEO Manager will lead Sproutward’s SEO practice on behalf of our clients. In this role you will identify opportunities, develop strategies, and support client teams with the execution of those strategies.  You will serve as the company subject matter expert on all things SEO, keeping abreast of latest trends. Your role will include one-time audits for some clients and driving ongoing SEO initiatives for other clients. If you love SEO, like to work with a variety of industries, and enjoy a fast-paced environment that blends analytics and creativity, this is the place for you!

As an SEO Manager, you will play a key role in:

  • Performing client audits, centered on the four pillars of SEO: crawlability, link equity, content, and usability
  • Developing a holistic SEO strategy, including content, site architecture, link-building, and keyword selection/utilization
  • Supporting clients’ ongoing SEO initiatives, from strategy to execution, including partnering with technology teams.
  • Communicating the importance and relevance of SEO to clients and adjusting the message to the audience, from the executive who is interested in the big picture to the technology person who is interested in the details.
  • Monitoring SEO trends and industry news and sharing those with the broader internal team
  • Performing competitive analysis for our clients
  • Developing SEO reporting and monitoring performance for our clients

Requirements for SEO Manager include:

  • 5+ years direct SEO experience
  • Proficient user of SEO tools and platforms (Moz, DeepCrawl, Conductor, Ahrefs, Screaming Frog, BrightLocal etc)
  • Tech savvy and informed about the internet and search marketing trends
  • Knowledge of technical aspects of SEO, including HTML, CSS, JavaScript, URL structures, keyword analysis, content optimization, search engine spiders, indices and algorithms.
  • Deep experience with Google Analytics, Adobe, or another analytics platform that measures SEO success
  • Excellent oral and written communication skills
  • Passion for SEO
  • Enjoy geeking out on Excel and are fond of functions, vlookups, and pivot tables

Interested candidates should send their resumes to jobs@sproutward.com

 

Marketing Specialist – Southborough, MA or Columbus, OH

As a Marketing Specialist, you will assist us in:

  • Understanding the value of our clients’ online presence
  • Determining how they can improve the return from their website
  • Developing recommendations (and executing) for service and changes that will assist in improving their online marketing initiatives
  • Examining marketing campaigns’ return on investment
  • Identifying new market opportunities
  • Developing testing strategy, executing those tests and making subsequent recommendations to marketing mix, creative execution and media buy
  • Creating analytical dashboards to help clients determine the effectiveness of their marketing channels
  • Analyzing competitors
  • Meeting with clients to ascertain marketing goals
  • Creating questionnaires and surveys
  • Conducting secondary research including information from industry associations, statisticians, and marketing experts
  • Generating reports and presentations with findings and recommendations

In other words, you will help companies ensure that they understand just how valuable their website is and what can be done to increase its value.  You will also help them figure out how effective their marketing channels and communications are and determine ways to improve them. You will focus on improving various aspects of a company’s website and marketing assets to create a stronger presence, increase traffic and visitor conversion and ensuring that the website provides a best-in-class user experience.

Requirements for Marketing Analyst include:

  • Creative problem solver who enjoys the process of finding answers
  • Experience with and passion for customer experience
  • Understanding of marketing channels and how they work
  • Passion for social channels and experience developing content
  • Some experience with analytics (Google Analytics), rank monitoring, and database tools, including the leading SEO software tools.
  • Site audit experience preferred
  • Prefer coursework in statistics, economics, accounting, math, engineering, market research or other data-driven field.
  • Experience creating and executing search marketing campaigns.
  • Knowledge with technical aspects of search engines.
  • Familiarity with Google webmaster tools.
  • Solid knowledge of Excel

To apply please send your updated resume to jobs@sproutward.com

 

Digital Analyst – Columbus, OH

Data sits at the heart of everything we do at Sproutward.  Measuring customer behavior is foundational to fully understand what is working (and what is not) within our clients’ businesses.  We work with our clients to understand their business goals while measuring and optimizing the customer experience along the way.

About the Role

We are looking for a Digital Analyst to:

  • Conduct digital analytics audits
  • Implement/enhance analytics and marketing automation tools
  • Manage, deploy, and validate 3rdparty pixels and tags
  • Develop and execute a measurement strategy
  • Create reporting including dashboards and visualization
  • Run ad hoc analysis
  • Onboard customer data pipelines for Sproutward’s data aggregation tool, DataHub

Responsibilities

  • Digital analytics audits
  • Comb through client sites to make sure data is being collected accurately. You’ll validate page and event tracking in Google Analytics and Adobe Analytics.
  • Check for missing tags and incorrect tags.
  • Make sure data is consistent, intuitively named, and thorough
  • Digital analytics implementation/enhancement
  • Partner with clients to understand nuances of platform and business needs
  • Configure events, funnels, KPIs, and reports tailored to clients’ needs
  • Tag Management
  • Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance
  • Define and deploy the optimal framework based on clients’ needs
  • Measurement Strategy
  • Partner with clients to understand business goals, customer segments, and KPIs
  • Map each goal to distinct actions on owned and paid digital properties to get proper tracking and reporting in place
  • Reporting/dashboards and visualization
  • Create and organize reports based on individual client needs
  • Automation of clients’ existing reports including data integration, and front-end report design
  • Distill multitude of data sources through dynamic data visualization tools
  • Digital optimization and strategy
  • Create testing strategy based on clients’ unique challenges
  • Train team on the value of data-backed optimization and testing
  • DataHub Onboarding
  • Analyst will work with the client to document all marketing data partners
  • Analyst will integrate client data into the Sproutward pipeline
  • Validate data matches source systems

Required Skills

  • 2 – 3 years in digital or marketing analytics role with hands-on experience reporting, creating digital dashboards and implementing and testing digital analytics tools.
  • Knowledge of best practices for marketing-campaign, event, user, and page-level tracking
  • Experience with Google Analytics, Adobe Analytics (Omniture), IBM Analytics (Coremetrics), or similar tools
  • Experience with Tag Management tools including Tealium IQ, Google Tag Manager (GTM), Adobe DTM, and Segment
  • Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power Pivot, or Google Data Studio
  • Solid Excel / Google Sheets Experience
  • Ability to communicate in a client-facing role

To apply please send your updated resume to jobs@sproutward.com