Job Openings

About Sproutward

Sproutward is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. We are deeply committed to driving business results, and all of our work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization and analytics. Our team is a made up of a diverse set of passionate, data driven marketers who like to have fun.

Paid Search Marketing Manager – Southborough, MA or Columbus, OH

The Paid Search Marketing manager is an integral part of the Sproutward marketing team. In this role, you will be responsible for managing paid search programs on behalf of our clients. The ideal candidate, is an expert search marketer with a strong understanding and desire to learn more about other digital marketing channels.

As a Sproutward Paid Search Marketing Manager, you will be responsible for:

  • Partnering with the team to drive successful paid search marketing programs for clients
  • Identifying, building and optimizing SEM campaigns in Adwords and Bing
  • Understanding the full marketing funnel and identifying ways to improve conversion
  • Auditing existing search campaigns and providing actionable insights
  • Examining and improving search marketing campaigns’ return on investment
  • Identifying new market opportunities
  • Developing testing strategy, executing those tests and making subsequent recommendations to marketing mix, creative execution and media buy
  • Creating analytical dashboards to help clients determine the effectiveness of their marketing channels
  • Analyzing competitors •Meeting with clients to ascertain and achieve marketing goals
  • Generating and presenting reports with findings and recommendations
  • Staying current on major changes to the search landscape

Requirements for Marketing Manager include:

  • Strong team player and communicator
  • 2-5 year’s of experience managing or working on paid search campaigns
  • Data driven with a passion for driving results
  • Expert in Google AdWords & Bing, AdWords certification preferred
  • Solid understanding of SEO, Local Search and Paid Social
  • Creative problem solver who enjoys the process of finding answers •Experience with and passion for customer experience
  • Proficient in GA, Adobe Site Catalyst or equivalent
  • Experience using bid management platforms like DS3, Marin or Kenshoo.
  • Deep experience with Google Product Listing Ads

To apply please send your update resume to jobs@sproutward.com

Marketing Analyst – Southborough, MA or Columbus, OH

As a Marketing Analyst, you will assist us in:

  • Understanding the value of our clients’ online presence
  • Determining how they can improve the return from their website
  • Developing recommendations (and executing) for service and changes that will assist in improving their online marketing initiatives
  • Examining marketing campaigns’ return on investment
  • Identifying new market opportunities
  • Developing testing strategy, executing those tests and making subsequent recommendations to marketing mix, creative execution and media buy
  • Creating analytical dashboards to help clients determine the effectiveness of their marketing channels
  • Analyzing competitors
  • Meeting with clients to ascertain marketing goals
  • Creating questionnaires and surveys
  • Conducting secondary research including information from industry associations, statisticians, and marketing experts
  • Generating reports and presentations with findings and recommendations

In other words, you will help companies ensure that they understand just how valuable their website is and what can be done to increase its value.  You will also help them figure out how effective their marketing channels and communications are and determine ways to improve them. You will focus on improving various aspects of a company’s website and marketing assets to create a stronger presence, increase traffic and visitor conversion and ensuring that the website provides a best-in-class user experience.

Requirements for Marketing Analyst include:

  • Creative problem solver who enjoys the process of finding answers
  • Experience with and passion for customer experience
  • Understanding of marketing channels and how they work
  • Passion for social channels and experience developing content
  • Some experience with analytics (Google Analytics), rank monitoring, and database tools, including the leading SEO software tools.
  • Site audit experience preferred
  • Prefer coursework in statistics, economics, accounting, math, engineering, market research or other data-driven field.
  • Experience creating and executing search marketing campaigns.
  • Knowledge with technical aspects of search engines.
  • Familiarity with Google webmaster tools.
  • Solid knowledge of Excel

To apply please send your update resume to jobs@sproutward.com

 

Digital Analyst – Columbus, OH

Data sits at the heart of everything we do at Sproutward.  Measuring customer behavior is foundational to fully understand what is working (and what is not) within our clients’ businesses.  We work with our clients to understand their business goals while measuring and optimizing the customer experience along the way.

About the Role

We are looking for a Digital Analyst to:

  • Conduct digital analytics audits
  • Implement/enhance analytics and marketing automation tools
  • Manage, deploy, and validate 3rdparty pixels and tags
  • Develop and execute a measurement strategy
  • Create reporting including dashboards and visualization
  • Run ad hoc analysis
  • Onboard customer data pipelines for Sproutward’s data aggregation tool, DataHub

Responsibilities

  • Digital analytics audits
  • Comb through client sites to make sure data is being collected accurately. You’ll validate page and event tracking in Google Analytics and Adobe Analytics.
  • Check for missing tags and incorrect tags.
  • Make sure data is consistent, intuitively named, and thorough
  • Digital analytics implementation/enhancement
  • Partner with clients to understand nuances of platform and business needs
  • Configure events, funnels, KPIs, and reports tailored to clients’ needs
  • Tag Management
  • Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance
  • Define and deploy the optimal framework based on clients’ needs
  • Measurement Strategy
  • Partner with clients to understand business goals, customer segments, and KPIs
  • Map each goal to distinct actions on owned and paid digital properties to get proper tracking and reporting in place
  • Reporting/dashboards and visualization
  • Create and organize reports based on individual client needs
  • Automation of clients’ existing reports including data integration, and front-end report design
  • Distill multitude of data sources through dynamic data visualization tools
  • Digital optimization and strategy
  • Create testing strategy based on clients’ unique challenges
  • Train team on the value of data-backed optimization and testing
  • DataHub Onboarding
  • Analyst will work with the client to document all marketing data partners
  • Analyst will integrate client data into the Sproutward pipeline
  • Validate data matches source systems

Required Skills

  • 2 – 3 years in digital or marketing analytics role with hands on experience reporting, creating digital dashboards, and implementing and testing digital analytics tools.
  • Knowledge of best practices for marketing campaign, event, user and page-level tracking
  • Experience with Google Analytics, Adobe Analytics (Omniture), IBM Analytics (Coremetrics), or similar tools
  • Experience with Tag Management tools including Tealium IQ, Google Tag Manager (GTM), Adobe DTM, and Segment
  • Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power Pivot, or Google Data Studio
  • Solid Excel / Google Sheets Experience
  • Ability to communicate in a client-facing role

To apply please send your update resume to jobs@sproutward.com