Sr. Digital Analyst

Location: Dublin, OH (preferred) or Southborough, MA

Sproutward’s rapid growth offers our employees accelerated career growth relative to other companies as well as competitive compensation and benefits.

We are looking for a Sr. Analyst to work directly with clients to:

  • Conduct digital analytics audits
  • Implement & enhance data collection and marketing automation tools
  • Manage, deploy, and validate third party pixels and tags
  • Develop and execute a measurement strategy
  • Create reporting including dashboards and visualization
  • Analyze our client’s performance and recommend potential improvements to acquisition, conversion, and retention strategies

What your day might look like…

  • Digital analytics audits
    • Comb through client sites to make sure data is being collected accurately. You’ll validate page and event tracking in Google Analytics and Adobe Analytics.
    • Check for missing tags and incorrect tags.
    • Make sure data is consistent, intuitively named, and thorough

  • Digital analytics implementation & Tag Management
    • Partner with clients to understand nuances of platform and business needs
    • Configure events, funnels, KPIs, and reports tailored to clients’ needs
    • Develop tag management strategy with goal of improving marketing, agility, site performance, data consistency, and governance
    • Define and deploy the optimal framework based on clients’ needs

  • Measurement Strategy
    • Partner with clients to understand business goals, customer segments, and KPIs
    • Map each goal to distinct actions on owned and paid digital properties to get proper tracking and reporting in place

  • Reporting/dashboards and visualization
    • Create and organize reports based on individual client needs
    • Automation of clients’ existing reports including data integration, and front-end report design
    • Distill multitude of data sources through dynamic data visualization tools

  • Digital optimization and strategy
    • Create testing strategy based on clients’ unique challenges
    • Train team on the value of data-backed optimization and testing

 Requirements for Sr. Digital Analyst include:

  • 2 – 3 years in digital or marketing analytics role with hands-on experience reporting, creating digital dashboards and implementing and testing digital analytics tools.
  • Knowledge of best practices for marketing-campaign, event, user, and page-level tracking
  • Experience with Google Analytics, Adobe Analytics (Omniture), Amplitude, Mixpanel or similar tools
  • Experience with Tag Management tools including Tealium, Google Tag Manager (GTM), and Segment
  • Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power BI, or Google Data Studio
  • Expert Excel / Google Sheets Experience
  • Ability to communicate in a client-facing role

Interested candidates should send their resumes to

About Sproutward

Sproutward is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. We are deeply committed to driving business results, and all our work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization and analytics. Sproutward is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Our team is a made up of a diverse group of passionate, data driven marketers who like to have fun.