Digital Analytics Audit

After understanding your business goals, we’ll comprehensively comb through your site to make sure your data is being collected accurately. We’ll check for missing tags and make sure the data is consistent, well-named, and thorough. We have experts on hand for all of the major platforms including Google Analytics, Omniture (Adobe Analytics), and Coremetrics (IBM Analytics).

Talk to an Analytics Specialist

Digital Analytics Implementation

We will help implement your digital analytics solution for the first time or enhance your existing solution.  We’ll talk through the nuances of your specific platform while learning your team’s vision.  This will allow us to configure a set of events, funnels, kpi’s and reports finely tailored to your organization’s needs.

Talk to an Implementation Specialist

Tag Management

A solid data layer and tag management too can improve marketing agility, site performance, data consistency, and governance.  Let us help you define and deploy the optimal framework for your business with our in-house Tealium, Adobe Dynamic Tag Manager (DTM) and Google Tag Manager (GTM).

Talk to a TMS Specialist

Measurement Strategy

We will partner with your team to understand your business goals, customer segments, and KPIs.  Once defined, we’ll map each goal to distinct actions on your digital properties and help to get proper tracking and reporting in place.  This will become the blueprint for your analytic success.

Talk to a Measurement Specialist

Reporting and Automation

We’re here to help create and organize reports that add true value to your business.  Let us automate your existing reports to give your team more time to interpret and understand your business performance.

Talk to a Reporting Specialist

Data Analysis

“Just tell us what’s going on.”  We commonly hear from our clients that they are collecting tons of data, but just don’t have the internal resources or skillset to dig through it all.  Allow us to get our hands dirty by drilling and segmenting your data to help understand opportunities for growth and efficiency.

Talk to an Analytics Specialist

Data Visualization and Storytelling

Let us give your data a voice. The growing volume of available data can make it difficult to highlight the underlying stories. We’ll help you distill your many data sources through dynamic data visualization tools like Tableau and PowerPivot or help you craft the ultimate data-packed message for your next board meeting or executive presentation.

Talk to an Data Viz Specialist

Customer Segmentation and Personalization

Each of your customers has a unique background with unique behaviors and needs.  We’ll help to understand and segment your most important customer groups, and help you build solutions to personalize the experiences on your digital properties.

Talk to a Personalization Specialist

Digital Optimization and Testing

We’ll help your business scale by understanding your unique challenges and continuously testing and optimizing the experience to improe them.  Additionally we’ll help your entire team understand the value of data-backed optimization and testing.