Anabela Perozek, Author at Sproutward

The Importance of Customer Life-time Value

April 6, 2021March 15, 2021 by Anabela Perozek

What is customer lifetime value (CLTV)? Customer lifetime value measures how much customers are worth for the duration of their relationship with your business. Why does CLTV Matter? There are several reasons that customer life-time

Managing Your Company’s Customer Attrition

April 6, 2021July 2, 2020 by Anabela Perozek

Does your business have a leaky bucket? Every business has some customer attrition or churn. All else being equal, if you don’t acquire new customers, your customer base will shrink. Some of that loss will