Google’s recent announcement that it will begin sunsetting Universal Analytics—also known as Google Analytics 3 (GA3), the previous generation of Analytics—next year was not entirely unexpected, but it may have you wondering what you need
Tealium IQ offers a robust set of data manipulation tools called extensions. These tools can adjust your data layer, set cookies, make variable mapping easier, and even run simple AB tests. Tealium IQ extensions are
Introduction to Google Analytics 4 In October 2020, Google announced the rebrand of their “App + Web” property as “Google Analytics 4” (GA4), providing a wide range of new features and product enhancements. With this
What is customer lifetime value (CLTV)? Customer lifetime value measures how much customers are worth for the duration of their relationship with your business. Why does CLTV Matter? There are several reasons that customer life-time
Does your business have a leaky bucket? Every business has some customer attrition or churn. All else being equal, if you don’t acquire new customers, your customer base will shrink. Some of that loss will