Google Analytics 4 (GA4) Overview

Introduction to Google Analytics 4 In October 2020, Google announced the rebrand of their “App + Web” property as “Google Analytics 4” (GA4), providing a wide range of new features and product enhancements. With this

The Importance of Customer Life-time Value

What is customer lifetime value (CLTV)? Customer lifetime value measures how much customers are worth for the duration of their relationship with your business. Why does CLTV Matter? There are several reasons that customer life-time