Scott Zakrajsek Tealium IQ offers a robust set of data manipulation tools called extensions. These tools can adjust your data layer, set cookies, make variable mapping easier, and even run simple AB tests. Tealium IQ extensions are
Introduction to Google Analytics 4 In October 2020, Google announced the rebrand of their “App + Web” property as “Google Analytics 4” (GA4), providing a wide range of new features and product enhancements. With this
Updated 09/22/2020 Background Google announced that it would be doing a Page Experience Update to its algorithm, increasing focus on Core Web Vital metrics to improve both the search and user experience. Google is a