Google Analytics 4 (GA4) Overview

Introduction to Google Analytics 4 In October 2020, Google announced the rebrand of their “App + Web” property as “Google Analytics 4” (GA4), providing a wide range of new features and product enhancements. With this

Exploring the Google Page Experience Update

Updated 09/22/2020 Background Google announced that it would be doing a Page Experience Update to its algorithm, increasing focus on Core Web Vital metrics to improve both the search and user experience.   Google is a